The Woolmark Company partners with Luna Rossa Prada Pirelli Team in the challenge for the America’s Cup

The Woolmark Company partners with Luna Rossa Prada Pirelli Team in the challenge for the America’s Cup

The Woolmark Company was today announced as the official technical partner of the America’s Cup team Luna Rossa Prada Pirelli

  The Woolmark Company was today announced as the official technical partner of the America’s Cup team Luna Rossa Prada Pirelli,

 at a press conference at Pitti Immagine Uomo 96 in Florence. The Woolmark Company will research, develop and support the Luna Rossa Prada Pirelli Team to create wool-rich technical garments to be worn by the entire Luna Rossa sailing team during training, sailing and offshore activities.

The new partnership highlights the strong link between the world of sport and the world’s original performance fibre – Merino wool. Now in its 36th edition, America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The Woolmark Company’s commitment to championing innovation will see the development of a Merino wool-rich uniform to support the Luna Rossa Prada Pirelli crew across the regattas, events and activities. The Woolmark-certified Luna Rossa team and crew uniform will include: waterproof jacket, soft shell jacket, polo shirt, T-shirt, wet jacket, blouson, wetsuit and base-layers.