Embodying the very essence of the Roman Maison. The signature Fendimania and Selleria timepieces are now in appreciation by a Cuoio Romano leather strap in the iconic FENDI yellow straps hue: a homage to the roots of the Maison.
Capturing the FENDI origins
The Fendimania and the Selleria Watch Collections welcome newly refined straps. That pay tribute to the yellow colour, one of the distinctive trademarks of the Roman Maison.
Born as a chromatic evolution of the Pergamena – a material of excellence born in the 30s to create trunk cases. And suitcases with a vintage feeling, then becoming a stylistic and structural design element. The yellow being as the institutional FENDI colour since its first appearance in the 90s. When it took over, pervading the product categories and packaging items of the Maison.
Further, the latest FENDI projects marked a significant comeback of the yellow colour. Likewise, different shades were in consideration as the main feature for the FENDI Freesia Scented Baguette project. Presented in Miami in December 2019 – whilst for the FENDI Men’s Fall/Winter. 2020-2021 Collection – presented in Milan in January 2020 – Silvia Venturini Fendi turned the FENDI yellow packaging, including shopping bags and boxes Which into real leather accessories, stating that “it’s the first thing you think about when you think about FENDI.”
Looking into it…
Selleria Two-Tone 
Fendimania Two-Tone
Another FENDI hallmark, the iconic Cuoio Romano leather crafts the new Yellow Straps. Adding, with its preciously soft and grainy texture, a sophisticated and timeless twist to the timepieces.
The Fendimania watch, framed by the distinctive two-tone FF logo-shaped case, is enhanced by a yellow mother-of-pearl dial. And a matching Cuoio Romano leather strap for a daring reinterpretation of the signature timepiece.
In addition to the iconic Selleria Collection, with its ingenious interchangeable strap system, is enriched with a single or double tour Strap You strap, crafted from the namesake yellow leather. Finished with a tone-on-tone embossed FF logo pattern, the new interchangeable yellow straps turn the classic timepiece into a fashion-forward accessory.
Revealing the Roman Maison’s heritage through an encounter between the world of watchmaking and the art of leather craft, the FENDI Yellow Straps celebrate the FENDI DNA and the Maison’s unparalleled savoir-faire.
Available now in FENDI boutiques and on fendi.com
