Pioneer in Ayurveda and beauty expert SHAHNAZ HUSAIN (CMD of SHAHNAZ HUSAIN GROUP) shares her views on how 2025 is all about setting new beauty trends that are changing the beauty industry.
“I believe the fact that the majority of consumers are young adults who have beauty awareness are driving the beauty revolution this year, there are numerous trends due to which the industry is evolving fast.”
The elevated awareness of consumers and technological advancement are rapidly shaping up trends in the beauty industry. These beauty trends are defining the way consumers are reacting and adapting their skincare and beauty routines. With the advent of technology, along with rising awareness of skincare, there are a lot of new inclinations paving the way for a new era of beauty trends in 2025.
Holistic Skin Therapy
Facials, massages, and skin therapies are prerequisites for enhancing beauty; however, a step further would be holistic skin therapy. Consumers are not only inclined to choose aromatherapy-inclusive skin therapies, but they are also well aware of the rejuvenating benefits that come as an added advantage. A lymphatic drainage massage, crystal therapy with aromatic inclusions, and acupressure combined with specialized massage oil are tailored to individual needs.
Using organic product-based facials and foot reflexology combined with treatment essential oils is now trending. It is all about a holistic way of engaging the mind and body.
Healthy Skin Glow
Although the trend of using sheet masks and achieving glass skin is still prevalent, beauty chasers are more inclined to choose organic products. Consumers are demanding therapy-based products with plant blends that naturally help restore their beauty without causing side effects. Additionally, even if consumers choose makeup for glow, they are indulging in dewy plus matte finishes. With this dual combination, consumers today are opting for healthy, satin-like skin in contrast to an overindulgence in beauty products to make their skin shine.
Sustainability Factor
Whether it is awareness about environmental consumption or awareness against the use of chemical products, it is all about picking environmentally friendly options. With the beginning of 2025, there is going to be an increase in cruelty-free formulations, and the focus is shifting to products and packaging that are eco-friendly. Natural ingredients that are ethically sourced and devoid of chemical adulteration, just like the Shahnaz Husain product line, are gaining popularity.
Oxygenation
Oxygenation is fast catching up with the new generation this year. It is all about reversing the harmful exposure to environmental aggressors, aging, and poor lifestyle choices that lead to a loss of skin vibrancy. Oxygen facials that enhance skin texture and help restore the rejuvenation and youthful properties of the skin are the “in” thing these days. It is much like the Oxygen Plus skincare line I have invested in. It contains tiny oxygen bombs that assimilate within the skin when the products are used. Oxygen is directly transported to the pores and within the skin, improving blood circulation, hydration, radiance, and a youthful look.
Virtual Beauty Interaction
With the advent of technology and the rise of AI, consumers are now inclined towards brands providing them with virtual beauty interactions. Using the virtual beauty experience with virtual try-on tools online, whether for makeup, lipsticks, or even beauty consultations for a personalized experience, is on the rise in 2025.
The fact that it is accessible from the comfort of consumers’ convenience, and it becomes easier to try different looks prior to choosing products, makes it a more immersive and enjoyable experience.
About Shahnaz Husain
Shahnaz Husain, pioneer of the Ayurvedic beauty movement, heads the Shahnaz Husain Group, with a global network of franchise ventures and 375 Ayurvedic formulations. A Case Study at Harvard for Brand Creation, she is now a Harvard Subject for “Emerging Markets” She was honored with the Padma Shri Award and is the first woman in 105 years to receive the World’s Greatest Woman Entrepreneur Award from Success, the U.S. business magazine. Indeed, Shahnaz Husain is a leading international beauty icon.’
