This festive season brings an exciting fusion of flavors as Turkish Hazelnut collaborates with Haldiram’s to create a unique twist on traditional mithai. The duo has launched eight premium hazelnut-based sweets, available in select stores across Delhi and NCR. Combining the creamy richness of Turkish hazelnuts with Haldiram’s expertise in crafting Indian sweets, this collaboration offers a delightful treat that is both indulgent and nourishing.
The new lineup includes a variety of tempting mithais like Turkish Hazelnut Katli, Ladoo, Fusion, Crunch, and more, each designed to blend health and flavor perfectly. Turkish hazelnuts, renowned for their heart-health benefits and vitamin E richness, offer a wholesome option for festive gifting. With just a handful of these nuts daily, you can boost energy, improve skin and bone health, and support heart wellness, making them a nutritious addition to any diet.
Firat Sunel, the Turkish Ambassador, expressed his pride in this collaboration, highlighting Türkiye’s global leadership in hazelnut production. “This partnership not only adds a delicious twist to traditional Indian sweets but also showcases the rich heritage and unique flavor of Turkish hazelnuts,” he shared.
Mansi Ahuja, India’s representative for Turkish Hazelnut, emphasized that this partnership goes beyond festive treats, as it makes hazelnuts more accessible to Indian consumers. “We’re reimagining mithai with a healthy twist while honoring the best of both culinary worlds,” she said.
Kailash Agarwal, President of Retail at Haldiram’s, added, “This collaboration elevates our mithai range, offering a healthier indulgence without compromising on taste.”
These premium hazelnut mithais are now available at select Haldiram’s outlets in Delhi, Gurgaon, and Noida, as well as for delivery via Swiggy, making them a perfect gift for the festive season.
About Turkish Hazelnut Exporters Associations:
Representing the world’s leading hazelnut producers, the Turkish Hazelnut Exporters Association promotes the high quality and health benefits of Turkish hazelnuts. With a commitment to sustainable farming, they aim to connect consumers with the natural goodness and culinary versatility of this premium nut.
