The new Versace Men’s capsule collection starring actor, model and photographer Cole Sprouse who embodies the Versace spirit, with his glamour and charisma.
Reflecting eloquent, expressive masculinity the collection has bold and striking aesthetic designs. Iconic elements of the brand are reimagined and renew Versace’s enduring bold vision.
Actor, model, and photographer Cole Sprouse is the star of the exclusive new Versace Men’s capsule collection. Photographed in New York by internationally renowned photographer Steven Klein, the campaign imagery was taken through a hand-held camera to fully capture Sprouse’s movement, charisma, and innate star power. The epitome of eloquent, expressive masculinity, Sprouse embodies the Versace spirit, interpreting it into a series of captivating characters delivered with irony, wisdom, and levity: the dreamer, the seducer, and the good audience. Videos cross the boundaries of reality with verve, imagination, and humor, as Sprouse dances, talks to the camera, and engages with his audience. The star’s glamour and charisma makes for a playful and fun campaign with moments ofelectrifying dynamism, a full reflection of the new Versace Men’s capsule collection.
Embodying Versace’s bold, striking aesthetic, these metal navigator sunglasses with adjustable nose pads feature several of the fashion house’s iconic elements including the Greek Key and brand logo at the temples. A small, embossed Medusa on the frame
completes the model’s exclusive appeal with a touch of hypnotic magnetism. The color palette is equally
magnetic, featuring gunmetal with light gray lenses and a black mirror effect, and gold with dark gray or gray-brown gradient lenses.
Glamorous sunglasses with a futuristic look, featuring a wrap-around metal mask frame. The iconic
Greek Key above the bridge enhances the charisma of the silhouette, while the legendary Versace logo is engraved on the temples. Clip-on details along the profile of the lenses add a magnetic vibe to a model presented in bold color combinations of gunmetal with gray lenses with a black mirror effect, gold with yellow lenses, or light gray with a silver mirror effect.
Iconic elements of the brand reimagine and renew Versace’s enduring bold vision. With its clean design and sophisticated round profile, this optical model epitomizes the urban chic cosmopolitan spirit. The Greek Key detail and Versace logo are engraved on
the temples for a luxurious finish and contemporary appeal. This model’s elegance is enhanced by striking color combinations: gold or gold and matt black.
CREDITS.
Photography & Film Direction – Steven Klein
Talent – Cole Sprouse
Styling – Allegra Versace
Hair – Didier Malige
Makeup – Aaron de Mey
Nails – Gina Edwards
Music – ‘Social Cues’ by Teezo Touchdown
Creative Direction – Al Dente agency
Availability of the collection – Sunglass Hut
