New York City Tourism + Conventions, the City’s official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, hosted travel trade partners and media for a captivating evening featuring the iconic Broadway show, West Side Story at Nita Mukesh Ambani Cultural Centre in Mumbai.West Side Story, a timeless musical theater masterpiece, is inspired by Romeo and Juliet and is set in the mid-1950s in the diverse and multiracial neighborhood of Upper Manhattan in New York City. The story revolves around love and rivalry against the backdrop of a captivating Broadway production.
“We believe that fostering strong partnerships within the tourism industry is essential for creating memorable experiences for travelers,” said Makiko Matsuda Healy, Senior Vice President of Tourism Development, New York City Tourism + Conventions. “As part of our ongoing commitment to promote cultural experiences, we bought a piece of New York City to our trade partners in India. We hope to deepen connections, inspire new collaborations, and continue to showcase New York City as a premier cultural destination.”
Overall, this event served as a platform for promoting cultural exchange, fostering collaborations, and enhancing the appeal of New York City as a top-notch cultural and travel destination.