At an exclusive event graced by brand ambassador Sonam Kapoor and Chief Design Officer Revathi Kant, Zoya from the House of Tata introduced ALIVE, a radiant new collection inspired by the untamed beauty of wildflowers. This vibrant collection is a tribute to the free-spirited and resilient Zoya woman, embodying optimism and gentle strength. It reflects her ability to blossom wherever she stands, like a wildflower embracing the winds.
Central to the collection is the Bloom Cut, a landmark innovation in jewelry design. Perfected over a year of meticulous craftsmanship, this signature cut mirrors the spiral movement of a budding flower, revealing the gemstone’s true brilliance. Each facet is thoughtfully refined to balance precision with emotion, capturing the essence of life unfolding with every bloom.
The designs come alive through a vivid palette of carefully sourced gemstones. Lemon yellow quartz, Swiss blue topaz, golden citrine, green tsavorites, and lilac amethyst are harmoniously paired with champagne diamonds, creating unexpected combinations that feel both fresh and timeless. Techniques like fretwork, structural links, and woven mesh elevate the pieces, forming a collection that radiates understated elegance while celebrating the bold beauty of nature.
ALIVE is a poetic celebration of strength and grace, brought to life through artistic craftsmanship and a deep connection to nature’s beauty.
Titan Chief Design Officer, Revathi Kant added: “ALIVE epitomizes Zoya’s approach to creating a signature in the world of luxury. At Zoya, colour is not merely an element—it’s our muse. Innovating with fresh and unexpected colour combinations and gemstones in this collection breaks new ground in jewellery design, a formidable challenge that pushes boundaries to achieve the seemingly impossible, while preserving the signature grace and timeless luxury that Zoya is known for.”
“Zoya’s ALIVE is truly one of a kind, and that’s what makes it so special,” said Sonam Kapoor Ahuja, Brand Ambassador, Zoya. “It’s exotic and vibrant, and captures the magic of a woman’s journey, celebrating every bloom as a symbol of her spirit, and the beautiful unfolding of her story.”
At the announcement, Sonam dazzled in the Dancing in the Wind necklace from Zoya’s Alive collection. This piece, inspired by wildflowers, embodies the vibrant spirit of the Zoya woman. At its heart is a warm, luminous 14-carat citrine in the signature Zoya’s Bloom Cut, encircled by a delicate dance of shimmering diamonds, blue sapphires, and tsavorites—evoking the colorful joy of blossoms swaying in a summer breeze.
The Zoya Brand Ambassador also adorned the Wildflower Heart Golden Ring and Earrings, featuring a stunning 13-carat citrine in Zoya’s signature Bloom Cut. Surrounded by petals of green tsavorites and sparkling diamonds, it captures the fleeting beauty of a wildflower in bloom.
