Zoya, the exquisite diamond boutique from the House of Tata, presented a new brand film to launch its new autograph collection – My Embrace featuring Sonam Kapoor-Ahuja.
The campaign focuses on celebrating the Zoya woman’s appreciation for the various stages and experiences in her life. The jewelry collection, ‘My Embrace’, is centered around creating meaningful and luxurious pieces of wearable art that redefine the concept of fine jewelry. This campaign aims to evoke a sense of bliss and empowerment in embracing one’s unique journey through life, with Sonam Kapoor-Ahuja likely playing a prominent role in portraying this message.
The campaign is being promoted on outdoor, social media, print, digital, OOH and television and theatres.
The film features Sonam Kapoor-Ahuja blissfully breaking into dance while enjoying a favourite song to delighting in the creativity of her cooking to enjoying moments of reflection in nature or while reading a book, the message of celebrating being yourself is presented through a montage of mundane moments brought alive by her love for herself.
Amanpreet Ahluwalia, Business Head, Zoya
“Our new film journeys to the very soul of Zoya, a word which means ‘alive’. Through this campaign we hope to inspire women powerfully embrace who they are.The narrative showcases our autograph collection ‘My Embrace’, a talismanic symbol of self-acceptance, created around the belief that you feel truly alive only when you embrace who you are and are comfortable in your own skin.”
Ajay Ram. Creative Partner & Founding Team Member, Spring Marketing Capital
“The credit for this collection goes to the mastery of the Zoya jewellery design team. Collaborating with Sonam Kapoor allowed us to explore her vibe amidst spaces she finds most joy in, setting the right tone for the collection to come alive.”
Zoya’s ‘My Embrace’ translates the idea of celebrating yourself, just as you are, into a deeply symbolic product that is designed to make your every day, meaningful.
MY EMBRACE is a Zoya Design Innovation trademarked as a distinguished shaped bangle featuring a singular pear shaped diamond in a prominent setting. The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow with a harmonious integration of components in a marvel of engineering. Featuring 26 trademarked designs; sleek bangles, bracelets, pendants, high gloss rings and earring hoops the collection is simple in design yet significant in its craftsmanship making it the ultimate collector’s piece.
